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You’ve got the food that people love. You’ve got the building and all the hardware that goes into operating a restaurant. You might even already have a website dedicated to signal-boosting your restaurant’s online presence. You’re off to a great start! But to get on the right foot, you need to have the best tools available to you. That’s where Kenichi Austin wants to help.
Our SEO and digital marketing pros know the ins and outs of the restaurant business and what it takes to get your restaurant noticed in the competition of local eateries. Let us take care of the marketing tactics while you focus on what you do best: providing great food to the people of Austin!

If there’s one thing that consumers trust more than anything when choosing a company to do business with, it’s the word of others. Word of mouth is the most effective marketing tactic, even though it doesn’t seem like much of a “tactic” at all. All you have to do in order to receive rave reviews is to do your job well, make others happy with the service and products that they receive, and let their happiness speak for itself. Posting customer testimonials to your website is a great strategy, but it’s not enough to simply throw up a few and assume that will get the job done. Testimonials are also a critical component for some of the best online digital courses for entrepreneurs.

In this article we will highlight the importance of genuine testimonials and tell you how to implement them most effectively on your website.

Which Testimonials are the Most Useful?

One-word reviews like “Great!” or other non-descriptive reviews are not what we’re looking for when we are choosing a business to serve us. Details are key, and that is why storytelling has become such a staple when leaving online reviews for businesses. When a customer tells the story of how their experience with a business was, it compels others to listen.

Even negative reviews can be worth addressing on your website, if you can reasonably show that your business has handled complaints with care and professionalism. We all know that not everybody is going to be happy 100% of the time with any business’ service, but what that business does with the negativity carries a substantial weight.

This probably goes without saying, but we’re going to include it anyway: Testimonials must be genuine! Do not falsify reviews and testimonials just because it looks good on the website. It’s downright dishonest.

What Else Makes for a Good Customer Testimonial?

A descriptive testimonial is great, but there are other elements that could enhance the trustworthiness of the customer’s statements. Pictures and names are two big contributors to earning a prospective customer’s trust. The more information, the better, and a picture is worth about 1,000 words. If you can attribute a name, at the very least, this helps enhance the authenticity of the review.

Testimonials are an Invaluable Asset for Any Business

This is as close as it gets to an online form of word-of-mouth, so don’t underestimate the importance of favorable testimonials in boosting your business’ reputation!

 Categories : Testimonials Marketing  Posted by Edward  Comments Off on Testimonials: Let Your Customers Do the Marketing for You

Long gone are the days where it was good enough to simply have a website. Modern consumers have kept pace with the changing technology that makes it easier to be selective about their choices, so it’s harder than ever to make a great impression online. Restaurants are not exempt from this fact. In fact, it could be said that consumers will be even more careful about choosing a restaurant. After all, it is food we’re talking about here. So, how can you, as a restauranteur, create a website that attracts attention and gets diners through the doors? We’ll tell you how!

Make Sure That People Can Find You

You’ll absolutely need to include your restaurant’s address on your website, but where should it go? It is common and very good practice to include this vital bit of information directly on the home page and then again in the footer of the website. This makes the data nearly impossible to miss. Working with a leading Austin digital marketing agency can help ensure your restaurant takes care of all these important areas.

In addition to this, it is wise to sign your website up for Google My Business. Google My Business helps businesses to establish a presence on Google and gives searchers information on your business right away. Those snazzy business listings that sometimes appear on the sidebar of Google, for example, consist of businesses that have been listed on Google My Business.

Add Photos of the Restaurant’s Interior

This is only common sense, because we all know that dining isn’t just about the food. It’s also about atmosphere! Searchers want to know that they are going to feel comfortable in your establishment and a glimpse into the interior can help tremendously. This practice also helps them to determine what type of dining establishment you operate. Fine dining, casual eateries and pubs all have different aesthetics, so these pictures can give viewers a clue as to what they can expect when they enter your restaurant.


Add Some Testimonials

What have previous diners said about your restaurant? Have there been favorable reviews on Google, TripAdvisor, Facebook or any other online outlet? Pull those reviews and highlight them on your website! You can add single-line testimonials if you’re worried about disrupting the structure of your site. This is a surprisingly powerful tactic, as word of mouth is one of the most effective ways to bolster business. If other people like what you make and how you serve them, others will too!

Creating a solid business website isn’t an easy task. You might find that you’re not getting immediate results. You may need to alter things from time to time in order to appeal to your audience best. But as long as you remain receptive to what the community expects from you and you put active effort into improving your website all the time, success won’t be out of reach.

 Categories : Restaurant Website Building  Posted by Edward  Comments Off on Tips for Building a Solid Restaurant Website
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Have you just opened your restaurant and you want to introduce yourself to the world in the best way possible? Has your restaurant been around for a while, but you’re seeing a stagnation in online interest? Whatever the case may be, Kenichi Austin has the resources to get you on track! Contact us today to see how our full-service SEO agency can transform your restaurant’s website.